Content Marketing Thought Leaders for February 18, 2013
This week on content marketing thought leaders we would like to shout out to content marketing strategist, author and speaker, Robert Rose. Robert is founder and chief troublemaker at Big Blue Moose....
View ArticleContent Marketing Thought Leaders for March 3, 2013
This week on content marketing thought leaders we would like to shout out to Tom Martin. Tom is a digital strategist who specialises in B2B digital sales lead generation. He is the founder of Converse...
View ArticleB2B Content Marketing Tips
Categories: Content MarketingTags: analytics, buyer persona, content audit, content marketing, conversions, customer journey, editorial calendar, target marketing(Read more...)
View ArticleContent Marketing Thought Leaders for March 18, 2013
This week on Content Marketing Thought Leaders we would like to shout out to Bryan Eisenberg. Bryan is a keynote speaker for keynote events and conferences, and is managing partner of Eisenberg...
View ArticleHow to Shorten Your Sales Cycle with Content Marketing
The sales cycle is the series of interactions which occurs between a company and a customer throughout the sales process. It begins with the potential customer becoming aware of the company and the...
View Article5 Types of Conversion Content and How to Plan Them in Your Calendar
You’ve committed to engaging in a content marketing strategy and you have started planning out the different content you are going to create as part of your conversion architecture to turn more of...
View ArticleLanding Page Software Reviewed
Landing pages are used as single-page conversion opportunities on your website to promote your products and special offers, or to test assumptions about your market. They typically contain a call to...
View ArticleHow To Apply Innovation Accounting to Content Marketing
For those unfamiliar with the term, “Innovation Accounting” was coined by Eric Ries in his bestselling book, The Lean Startup. It refers to the process of creating accounting metrics which are...
View Article5 Ways to Generate New Content Ideas for Marketing
In their Trends for 2013 the Content Marketing Institute found that 64% of companies have difficulty producing enough content. From interactions with our clients this does indeed seem to be a common...
View ArticleContent Marketing Thought Leaders for May 6, 2013
First up this week on content marketing thought leaders is Ann Handley. Ann is the chief content officer at MarketingProfs, where she develops and manages content for B2B and consumer publications. She...
View ArticleKids, Chaos, and Content Marketing
My family of four (with two boys aged 6 and 8) recently expanded to a family of five, with the birth of my new daughter. Not withstanding the regular chaos of a new child in the family, this time the...
View ArticleIntroducing Marketing.AI’s Newest Interface Integration: Canva
The development of both graphics and images to align with blog posts, social media updates, and web page content has provided many challenges. The software and tools alone can cost hundreds, if not...
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